Tier3Tech Featured in the Sunday Business Post as Company Ranks 20th in the Deloitte Fast 50 Awards

Tier3Tech has gained national visibility with two major features in the Sunday Business Post, first on November 16th and again on November 30th. This media coverage follows the company’s official recognition as the 20th fastest-growing technology company in Ireland at the prestigious Deloitte Fast 50 Awards, held on Thursday, 27th November, where Tier3Tech was also named Runner-Up for the Impact Award sponsored by Meta. These achievements highlight Tier3Tech’s rapid rise from a Roscommon start-up to a leading national partner in automation and AI-driven transformation.

Founded in 2020 by Managing Director David Waldron, Tier3Tech began its journey with crucial support from the Local Enterprise Office (LEO) Roscommon before progressing to become a High Potential Start-Up client of Enterprise Ireland. Since inception, the company has remained focused on delivering advanced automation solutions that help Irish SMEs streamline operations, improve efficiencies and eliminate manual administrative processes with accuracy and control.

A Shift From Traditional IT to Business Transformation

While most managed service providers focus on hardware, licenses and infrastructure, Tier3Tech focuses on what the technology actually does for the business.

Waldron notes that too many SMEs still rely on local file servers, scattered folders, repeated manual tasks and inconsistent processes. These environments create duplication, inefficiency and risk.

“From day one, our focus has been on automation,” Waldron says. “Businesses shouldn’t shape themselves around technology; technology should enhance how people work.”

Tier3Tech begins every project by analysing repetitive, time-consuming tasks and designing a structured environment where automation can thrive. This foundation enables higher accuracy, stronger governance and significant reductions in manual administrative work.

The Sunday Business Post articles highlighted this approach, emphasising that deploying technology is not the hard part. Change management is. Clear processes and structured environments must come first.

Automation Built on the Microsoft Ecosystem

Tier3Tech specialises in the Microsoft technology suite including SharePoint, Power Automate, Power Apps and Microsoft Copilot. This focused expertise allows the company to deliver modern digital workplaces that unify data, eliminate manual steps and support scalable growth.

Waldron’s principle is simple:

“Business processes can’t be automated if you don’t understand the processes themselves.”

This methodology has led to dramatic results for Irish organisations across engineering, compliance, professional services and more.

ORS Scaling From 50 to Nearly 300 Staff

ORS, a leading engineering consultancy, previously operated a fragmented digital environment split between on-premise servers, network-attached storage and cloud systems.

Tier3Tech redesigned their digital foundation by:

• Migrating the business to Microsoft SharePoint

• Rebuilding structured digital architecture

• Deploying Power Automate and Power Apps

• Introducing scalable automations across departments

The result was a unified digital workspace that removed duplication and manual data handling.

Since the transformation, ORS has grown from 50 to nearly 300 employees, without additional digital complexity.

“Automation allowed ORS to scale without the usual growing pains,” Waldron said.

The Food Safety Company 70% Reduction in Manual Work

The Food Safety Company was using SharePoint, but in a way that simulated an old file server with heavy reliance on master Excel sheets and manual inputs.

Tier3Tech rebuilt their environment and automated processes across multiple functions.

The outcome:

• 565 annual manual workdays eliminated

• 70% of previous manual tasks fully automated

• A structured, compliant and modern digital workplace

“Once staff understood the new system, the transformation was seamless,” Waldron noted.

Why Process Structure Comes First

A consistent message throughout the Sunday Business Post interviews is that businesses often underestimate the importance of structure.

Tier3Tech regularly sees workflows that rely on:

• Uncontrolled folders

• Duplicated documents

• Manual data entry

• Inconsistent naming

• Localised shadow systems

Automation cannot be placed on top of chaos. Tier3Tech’s first step is always to standardise, clarify and stabilise processes before introducing automation or AI.

This approach ensures long-term success and prevents systems from deteriorating over time.

AI The Next Strategic Leap for Irish SMEs

With Microsoft Copilot now deeply embedded across Microsoft 365, Tier3Tech is advancing with custom AI agents that:

• Analyse operational data

• Trigger automated actions

• Interpret patterns

• Support fast decision-making

Waldron explains the difference between automation and AI:

• Automation is rule-based.

• AI learns patterns, adapts and enhances decision-making.

“AI amplifies human capability. It frees staff to focus on creativity, strategy and clients,” Waldron says.

The Business Post interview also highlighted a key trend: SMEs rarely need their own large language model. What they need is structured data, efficient workflows and secure access to foundation models.

A National Milestone for Tier3Tech

Ranking 20th in the Deloitte Fast 50 and receiving two Sunday Business Post features within weeks marks a significant milestone for Tier3Tech. It represents meaningful impact across Irish businesses and strong national recognition.

The message remains consistent:

Start with structure. Automate for scale. Use AI to unlock potential.

Waldron’s advice to all Irish SMEs:

“Start exploring what’s possible. The return is immediate once you begin.”